Customer interview synthesis For product managers, founders and researchers who need insights they can trace back to what customers said. Steps 6
Checklist items 18
Language English
What it is for
Turn several customer interviews into insights: one card per interview with exact quotes you can search for, a spot check against the notes, and themes counted by how many interviews back them.
For product managers, founders and researchers who need insights they can trace back to what customers said.
Steps and what they prove 6
Collect the interviews The research question is written in one sentence Every interview has a number, a date, a role and the place of its notes The count of interviews is stated and interviewsLeft is set to it Pick the next interview The number of the interview is named, or the words every interview has a card interviewsLeft agrees with the interviews that have no card Interview card The card note starts with the line INTERVIEW and the interview number and exists in the run's notes Every quote is word for word and has a place in the notes that can be searched Problems, workarounds and what they pay for each have an entry or the words not said interviewsLeft went down by one and, for a new card, interviewsDone went up by one Check the quotes against the sources The sample of at least three quotes from three different interviews was shown with number and place The user's result for each quote (match or mismatch) is written in the step summary Every mismatching quote was corrected or removed in a note quotesMatch and checkRound are set from the user's result Themes Each theme shows its interview numbers and the count out of interviewsDone, and the numbers listed equal the count Each theme has two quotes from different interviews with their numbers A comment from a single interview is listed under single mentions, not as a theme Insights and next steps Every insight names a theme, its count and one quote with an interview number What the interviews did not show and the questions for the next round are written down The assistant closes a checklist item only with evidence of what it did, so a finished run shows the work was done, not only claimed.
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